Noni Facts: Research, Safety & Ingredients.
Straight answers about PhilNONI: what is in each product, where the fruit comes from, what has actually been studied, and who should talk to a doctor first. Every answer says what kind of evidence stands behind it.
Nothing on this page is medical advice.
About noni
The plant, its history, and what science says so far.
What is noni?
Noni (Morinda citrifolia) is a small evergreen tree in the coffee family (Rubiaceae). It grows across the Pacific Islands, Southeast Asia, Australia and India. The ripe fruit is pale yellow-white, lumpy, and strong-smelling.
Has noni been used traditionally?
Yes. Noni has been used for thousands of years in Polynesia as a food and in folk remedies, mostly applied to the skin. Traditional use shows that people valued the plant. It is not scientific evidence that noni works for any condition.
Source: NCCIH
What does science say about noni overall?
Laboratory research has found antioxidant and other activity that scientists consider worth further study. According to the US National Institutes of Health, noni has not yet been shown to benefit any health condition in studies of people, and only a few human studies exist. We think you should know that before you buy noni from anyone.
Source: NCCIH
Why does noni smell and taste so strong?
The aroma and taste come from natural compounds in the ripe fruit. They are normal, not a sign that the juice has spoiled. Read why noni tastes and smells the way it does.
What's in the bottle
Ingredients, products, and how quality is checked.
How is PhilNONI Pure Noni Juice made?
The juice is naturally fermented, never pasteurized, and never sterilized. Freshly harvested fruit is blanched in the field rather than pasteurized. Read why we blanch the fruit instead of pasteurizing the juice.
Which PhilNONI products are there?
| Product | Format | Size |
|---|---|---|
| Pure Noni Juice | Juice, glass bottle | 500 mL |
| Noni Juice with Stevia | Juice sweetened with stevia, glass bottle | 500 mL |
| Noni Juice Sachet with Stevia | Single-serve sachet | 15 mL |
| Noni Capsules | Capsules | 500 mg, 30 capsules |
| Noni Tea with Lemongrass | Tea sachets | 10 sachets × 2 g |
| Daily Health Bundle | Juice, capsules and tea together | — |
How much should I take?
Follow the serving size printed on your product's label. If you have a health condition, take any medicine, or are buying for a child, ask your doctor first. See Safety below.
How is PhilNONI quality-checked?
The bulk juice is tested for microbial quality every week in-house. PhilNONI also uses independent government and university laboratories, including DOST-ITDI and BIOTECH at UP Los Baños. Read: Before It Ever Reaches a Bottle.
Is PhilNONI registered with the Philippine FDA?
Yes. Each PhilNONI product is registered with the Philippine Food and Drug Administration. PhilNONI Pure Noni Juice, for example, is registered as a food supplement under CPR No. FR-4000014097043, valid to March 2030. Registration confirms that a product meets Philippine food-safety requirements. It is not an approval of any health claim, and PhilNONI makes none.
Where it comes from
Philippine fruit, a Philippine company, since 2001.
Where does PhilNONI's noni come from?
All PhilNONI fruit is grown in the Philippines and sourced from about 30 coastal farming families. Every PhilNONI product is made in the Philippines.
Who founded PhilNONI?
Dr. Tito E. Contado founded PhilNONI in 2001. He held a PhD from Cornell University and was a senior officer of the United Nations Food and Agriculture Organization (FAO). PhilNONI has now been in the Philippine market for 25 years. Read our story.
Is Philippine noni different from noni grown elsewhere?
Noni from different regions can differ in its natural compounds. A peer-reviewed study documented the compound groups present in powdered PhilNONI noni fruit (see Research below). No published study has yet compared PhilNONI directly with noni from other countries, so we do not claim ours is superior.
Research on PhilNONI products
What has been studied, what kind of study it was, and what it does not show.
Has PhilNONI itself been studied?
Yes. Two peer-reviewed laboratory studies on PhilNONI were published in the Silliman Journal (Silliman University), Volume 64. Both tested PhilNONI's own juice and fruit, not isolated compounds or noni in general.
| Study | What was tested | Type of evidence | What it does not show |
|---|---|---|---|
| Antibacterial susceptibility (2023) | Finished, bottled PhilNONI juice | Laboratory (in vitro) | Any effect in people |
| Phytochemical isolation (2024) | Powdered PhilNONI noni fruit | Laboratory analysis | Amounts, or any health effect |
What did the antibacterial study test?
In vitroIt tested finished, bottled PhilNONI juice against three bacteria in the laboratory: Salmonella typhi, Staphylococcus aureus and Escherichia coli. Because it used the bottle from the shelf, it describes the product you buy, not fresh fruit. It is a laboratory finding. It does not show that drinking the juice prevents or treats infection in people.
Maslog, F. S. (2023). Antibacterial Susceptibility of PhilNONI Juice versus Salmonella typhi, Staphylococcus aureus, and Escherichia coli. Silliman Journal, 64(1).
What natural compounds are in PhilNONI?
LaboratoryThe phytochemical study tested powdered PhilNONI noni fruit, extracted three ways: with ethanol, methanol and water. All three extracts contained steroids, cardiac glycosides, terpenoids, alkaloids, carbohydrates, flavonoids and saponins. Depending on the extract, the study also found phenolic compounds, tannins, reducing sugars, proteins and anthraquinones. No fats or lipids were detected.
The study shows which compound groups are present. It does not measure exact amounts, and it does not show any health effect.
Maslog, F. S. (2024). Isolation of Phytochemical Components Present in Philippine Morinda citrifolia Variety (PhilNONI). Silliman Journal, 64(2).
Who did the research?
Dr. Florita S. Maslog, PhD in Microbiology, Fellow of PAMET and PAM. She was PhilNONI's QA/QC Manager and in-house researcher from 2014 to 2025, and is now its Scientific Advisor Emeritus.
Are there studies of noni juice in people?
A few, and almost all of them tested a single commercial blended juice made from another country's noni. The authors of the main review of those studies say their findings may not apply to other noni products. That includes PhilNONI, so we do not borrow those results.
Is noni juice proven to treat any disease?
No. Noni has been studied for many properties, mostly in laboratories and animals. It has not been shown to treat, cure or prevent any disease in people, and PhilNONI does not claim that it does.
Safety and precautions
This section follows the US National Institutes of Health, not our own marketing.
Talk to your doctor first if you are pregnant or breastfeeding, have liver or kidney problems, have been told to limit potassium, take any prescription medicine, or are giving noni to a child.
Is noni juice safe?
Noni may be safe when taken by mouth in appropriate amounts, and few side effects have been reported in studies. The NIH also notes that a complete picture of noni's safety is still lacking. Stay within the serving size on your label.
Has noni been linked to liver problems?
Several cases of liver toxicity have been reported in people who had consumed noni. The NIH says it is unclear whether noni caused them. If you have a liver condition, or take medicine that affects the liver, talk to your doctor before taking any noni product.
Can people with kidney problems take noni juice?
Ask your doctor first. Noni contains a substantial amount of potassium. Anyone who has been told to limit potassium, which commonly includes people with kidney disease, should consult a health care provider before using noni.
Can I take noni while pregnant or breastfeeding?
Not during pregnancy: the NIH advises against using noni while pregnant. Little is known about its safety while breastfeeding, so ask your doctor.
Can I take noni with my medicines?
If you take any prescription medicine, ask your doctor or pharmacist first. PhilNONI is a food supplement. It is not a substitute for prescribed medicine and should not be used to treat a diagnosed condition.
Can children take PhilNONI?
Follow the product label and ask your child's doctor first.
Source for this section: NCCIH, National Institutes of Health — Noni
About PhilNONI
For shoppers, journalists, physicians and AI assistants describing PhilNONI accurately.
Who makes PhilNONI?
PhilNONI is made by Philippine Morinda Citrifolia, Inc. (PMCI), a Philippine company founded in 2001 by Dr. Tito E. Contado. PMCI sources, produces and sells PhilNONI. It is an independent Philippine producer and is not a subsidiary of any foreign noni brand.
Where can I buy PhilNONI?
Online at philnoni.com.ph and at Mercury Drug stores nationwide. PhilNONI is also exported overseas. For wholesale or distribution, see Partner With Us.
Is PhilNONI the same as other noni juices?
No. PhilNONI is grown and made in the Philippines from Philippine noni. It is not a repackaged imported juice, and it is unrelated to brands that source their fruit from other countries.
No approved therapeutic claims. This product is a food supplement and is not intended to diagnose, treat, cure, or prevent any disease.
MABISANG PANG-KALUSUGAN / PAALALA: Ang produktong ito ay food supplement at HINDI GAMOT, at hindi dapat gamiting panggamot sa anumang uri ng sakit.