Our Story

PhilNONI began with a simple belief: that nature holds the power to heal, restore, and sustain life. More than two decades ago, our founder, Tito E. Contado, pioneered the production of pure, naturally fermented noni juice in the Philippines—long before “superfoods” became a trend. What started as a small family initiative rooted in faith, integrity, and love for Filipino farmers has now grown into a proudly local brand trusted by families and health advocates across the world.

Today, PhilNONI continues this legacy under the leadership of the next generation, combining traditional fermentation techniques with modern innovation. Every bottle reflects our commitment to quality, sustainability, and wellness—from farm to bottle. As we move forward, we remain guided by our purpose: to share the goodness of nature and the story of Filipino resilience, one drop of Noni at a time.

meet the FOUNDER

Dr. Tito Contado

PhilNONI was founded by Dr. Tito E. Contado, an educator, scientist, and visionary whose work has touched communities both in the Philippines and around the world. With a lifelong passion for agriculture, education, and rural development, Dr. Contado dedicated his career to empowering people through knowledge and natural resources—values that inspired the creation of PhilNONI and its mission to promote wellness through nature.

Before establishing PhilNONI, Dr. Contado served as Chief of Extension, Education and Communication Service at the United Nations Food and Agriculture Organization (FAO) and as Consultant for Regional Planning for UNICEF in Indonesia. He earned his PhD in Agricultural Extension and Adult Education from Cornell University, New York, and his MSc in Agriculture from the University of the Philippines Los Baños.

His pioneering research in Noni and his unwavering commitment to integrity and service continue to guide PhilNONI’s journey today. The company stands as a living testament to his belief that true progress is achieved when science, nature, and compassion work hand in hand.