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Noni fruit on branch

Research

Ripe noni (apatot) fruit hanging from a tree on a Philippine coastline

Apatot: The Philippines’ Own Noni, From Seashore to Science

Tim Contado

Apatot, better known as noni, grows along Philippine coasts and has a long folk history. Dr. Florita Maslog walks through its many names, traditional uses, what laboratory research has examined,...

Is Noni Juice a Probiotic?

Is Noni Juice a Probiotic?

Tim Contado

Customers often assume fermented means probiotic. Our own microscopy and lab testing tell a more precise story — what's actually present in the juice, and what isn't

Illustration of a scientist examining a microscope slide beside fresh noni fruit and a jar of fermenting juice

The Bacteria That Disappeared: Is Noni Juice a Probiotic?

Tim Contado

Customers often assume fermented means probiotic. Our own microscopy and lab testing tell a more precise story — what's actually present in the juice, and what isn't.

Illustration of a scientist teaching coastal farmers how to    select and handle noni fruit before delivery

Before It Ever Reaches A Bottle

Tim Contado

The two published studies were unusual events. This is the other part — the repetitive, every-single-batch quality control that never gets published anywhere, and matters far more to what ends...

PhilNONI 500mg noni capsules, 30-capsule box — the product tested in this phytochemical study

The Part We Almost Threw Away

Tim Contado

We tested the exact powder used in every PhilNONI capsule,  a byproduct almost thrown away,  across three solvents, for seventeen phytochemical markers. Here's what we found, and what we didn't.

The Bottle That Would Not Spoil

The Bottle That Would Not Spoil

Tim Contado

We tested a sealed bottle of noni juice against three bacteria in the lab — and found a five-year-old bottle, never pasteurized, that still hadn't spoiled. Here's what the research...

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