Dr. Tito Contado: The King of Philippine Noni Juice
Dr. Tito Contado had a regular use of Noni fruit juice to help him effectively recover from six heart by-pass operations in June 1999. Yet, the magic supplement has not only aid him in the recuperating process but also help him in turning a vision into a dream come true.
Contado, who imagined to make Philippine Noni juice available, accessible, and affordable to the market worldwide, is now celebrated as the father of Philippine Noni Juice and the founder of Phil. Morinda Citrifolia Inc. which has launched one of the world’s incredibly superb single course anti-oxidants from the ancient tropical Noni plant.
Contado, a former professor at the University of the Philippines College of Agriculture until 1978 and a retired United Nations Food and Agriculture Organization Senior Officer for 13 years and seven years as chief of the FAO Extension, Education, and Communication Service, studied, and experimented the use of Noni juice for two years.
In 2001, he decided to register it with the Securities and Exchange Commission to pioneer the Noni company – Phil. Morinda Citrifolia Inc., which aims to give a healthier, happier, more productive life for millions of people in the world and to make PhilNONI Juice available, accessible, and affordable to all.
PhilNONI juice is an extract from the whole ripe fruit of the amazing wild tropical medicinal plant Noni tree. Noni, or Morinda citrifolia Linn with Philippine local names as Apatot, Bangkoro, Nino, and Lido, is an ancient medicinal plant or a small broad leaf ever green tree growing wild in the tropical islands of Southeast Asia, South Asia, and the South pacific island countries.
Extract of Noni fruit is believed to have 150 Nutraceuticals as it is also said to be the most studied medicinal plant in the world. In 1998, Dr. Neil Solomon reported in his book ISLAND NONI that there are 61 nutraceuticals identified in Noni fruit.
Going deeper to this, this Noni fruit is held to have many wonderful health benefits. Solomon said Noni fruit lowers blood pressure, it helps in regulating sleep, temperature, and mood cycles by working with melatonin and serotonin.The incredible fruit also functions to increase body energy and acts as anti-inflammatory and anti-histaminic agent.
In addition, Solomon underlined that Noni also alleviates pain. It also has antibacterial properties that can protect against digestive and heart damage. It also inhibits pre-cancer function and growth of cancer tumors. With the help of Noni fruit, nitric oxide, which sends a signal to the smooth muscle of the blood vessels and telling them to relax and expand, functions in our body. Lastly, the magical fruit supplies the body with needed organic multi-vitamins, minerals and essential and non-essential Amino acids.
With Contado’s dream of reaching out to more people in the Philippines and in the world, PhilNoni Juice is now distributed in leading drugstores such as Mercury Drug. He and most of the members of his family had experienced and witnessed the goodness of PhilNoni Juice, and this is what he wants to share to the world.
Moreover, the business of PhiNoni was thriving to the extent of marketing and export, and PhilNoni Juice does not only help Filipinos maintain a healthy and wholesome lifestyle but also in earning and breathing with their everyday lives.
For 2015 and 2016, the marketing of PhilNoni Juice in the Philippines recorded a decent growth, that proved that the Philippine market is really after their health and wellness. Meanwhile, PMCI was able to export directly to China, that is tax-free under the AFTA in January 2017. Since 2006, the company have been able to export PhilNoni juice in countries such as the United States of America, South Korea, Hong Kong, China, Dubai, and Switzerland.
Contado is also proud to have helped at least 30 coastline islander families who harvest 60 tons of Noni fruits who share income of P1,800,000. The company has also created regular employment and part time jobs for a number of people.
Indeed, PMCI has help many Filipinos and the zero economic value natural resources in the Philippines has become a multi-million peso commodity, which is earning foreign exchange for the economy. Tens of thousands users of PhilNoni have become healthier, happier and living longer productive lives.
PhilNoni is available at all leading drugstores nationwide, or call 09173162442 for orders.
To know more about Philnoni and Phil. Morinda Citrifolia Inc. visit philnoni.com.ph or FB.com/PhilMorindaCitrifolia.